PM Tenore and professional surfer Conan Hayes are the founding fathers of RVCA Clothing. The company is based out of Costa Mesa, California. RVCA is a design-driven lifestyle brand, that is concepted through art and, skateboarding, and surfing. RVCA supports athletes of all kinds, including MMA fighter Vitor Belfort, skateboarder Cory Kennedy, and surfer Ellis Ericson.